The Tech Museum on YouTube

Late last Fall we posted of number video clips we developed with The Tech Museum of Innovation up on YouTube. Admittedly, it was an afterthought, as we originally began work with the Tech on the Understanding Genetics website years before YouTube was much of a force. The video clips in question, came from interviews I conducted at the Future of Science Conference in Venice back in September. The interviews were with an amazing group; Daniel Dennett, Peter Atkins, Marc Hauser, and Ian Tattersall.

The original plan was to post them on the Understanding Genetics site in a Flash video player and then to Podcast them through the website and iTunes. After seeing Ontario Science Centre’s early efforts on YouTube we decided to spend a couple extra hours uploading the video clips to our own channel on the site. Three months later, it is nice to see that some of the Future of Science clips have over 1,000 views. Atleast one has a long discussion associated with it and all 26 clips have at least one rating and a minimum of 100 views. While these are modest numbers, still a few thousand Web visitors who likely would not have seen these interviews on The Tech Museum site or on iTunes saw them on YouTube. (The Understanding Genetics’s website itself receives around 600,000 unique visitors a year.)

We’ll continue to experiment and watch as museums move forward in their efforts to colonize social websites, it seems like a simple and natural extension for projects like Understanding Genetics to expand their reach.

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