Back in May of 2006, we launched Museum Blogs (www.museumblogs.org) as an experimental site and to “help increase the community’s awareness and authority.” By authority we meant search rankings and Technorati ranking in particular. By aggregating all of the collective feeds the site has created additional links to all the museum blogs in the directory.
When the site launched there were only around 50 museum blogs and now two years later there are nearly 300 in listed in the directory. In just a few hours, we will exceed 100,000 blog posts, a pretty remarkable development for the museum blogosphere which, by all estimates, was pretty far behind in using blogging technology. Two years later blogging is common-place among many museums and is seen as just another way to communicate with the public.